{"id":904,"date":"2026-10-20T08:49:11","date_gmt":"2026-10-20T11:49:11","guid":{"rendered":"https:\/\/www.narrativas.com.puc-rio.br\/?page_id=904"},"modified":"2026-10-20T08:49:11","modified_gmt":"2026-10-20T11:49:11","slug":"clipping-semanal","status":"publish","type":"page","link":"https:\/\/www.narrativas.com.puc-rio.br\/index.php\/cnpq\/observatorio-do-melodrama-no-streaming\/clipping-semanal\/","title":{"rendered":"Clipping Semanal"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#717BC6&#8243; header_3_font_size=&#8221;18px&#8221; custom_margin=&#8221;0px||20px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Clipping do Observat\u00f3rio do Melodrama Brasileiro no Streaming<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p data-path-to-node=\"4,0\" id=\"p-rc_57dfe17b3193e598-145\"><span data-path-to-node=\"4,0,0\">Esta se\u00e7\u00e3o re\u00fane o monitoramento sistem\u00e1tico e semanal da cobertura jornal\u00edstica realizada pelo <b data-path-to-node=\"4,0,0\" data-index-in-node=\"96\">Observat\u00f3rio do Melodrama Brasileiro no Streaming e suas Transforma\u00e7\u00f5es<\/b><\/span><span data-path-to-node=\"4,0,1\"><response-element class=\"no-md\" ng-version=\"0.0.0-PLACEHOLDER\"><source-footnote _nghost-ng-c2782669922=\"\" class=\"ng-star-inserted\"><sup _ngcontent-ng-c2782669922=\"\" class=\"superscript\"><\/sup><\/source-footnote><\/response-element><\/span><span data-path-to-node=\"4,0,2\">. O espa\u00e7o disponibiliza relat\u00f3rios cont\u00ednuos de clipping que mapeiam reportagens, an\u00e1lises de mercado, estreias e debates veiculados pelos principais ve\u00edculos da imprensa brasileira e da cr\u00edtica especializada \u2014 como <i data-path-to-node=\"4,0,2\" data-index-in-node=\"217\">Folha de S.Paulo<\/i>, <i data-path-to-node=\"4,0,2\" data-index-in-node=\"235\">O Globo<\/i>, <i data-path-to-node=\"4,0,2\" data-index-in-node=\"244\">Revista Veja<\/i>, <i data-path-to-node=\"4,0,2\" data-index-in-node=\"258\">Meio &amp; Mensagem<\/i>, <i data-path-to-node=\"4,0,2\" data-index-in-node=\"275\">Tela Viva<\/i>, <i data-path-to-node=\"4,0,2\" data-index-in-node=\"286\">Not\u00edcias da TV (UOL)<\/i>, <i data-path-to-node=\"4,0,2\" data-index-in-node=\"308\">Portal Leo Dias<\/i>, <i data-path-to-node=\"4,0,2\" data-index-in-node=\"325\">Heloisa Tolipan<\/i>, entre outros<\/span><span data-path-to-node=\"4,0,3\"><response-element class=\"no-md\" ng-version=\"0.0.0-PLACEHOLDER\"><source-footnote _nghost-ng-c2782669922=\"\" class=\"ng-star-inserted\"><sup _ngcontent-ng-c2782669922=\"\" class=\"superscript\"><\/sup><\/source-footnote><\/response-element><\/span><span data-path-to-node=\"4,0,4\">.<\/span><sources-carousel-inline ng-version=\"0.0.0-PLACEHOLDER\" _nghost-ng-c3527391402=\"\"><source-inline-chip _ngcontent-ng-c3527391402=\"\" _nghost-ng-c1718059705=\"\" class=\"ng-star-inserted\"><\/source-inline-chip><\/sources-carousel-inline><\/p>\n<p data-path-to-node=\"4,1\" id=\"p-rc_57dfe17b3193e598-146\"><span data-path-to-node=\"4,1,0\">A curadoria semanal acompanha os movimentos dos maiores servi\u00e7os de streaming em atua\u00e7\u00e3o no pa\u00eds (Netflix, Globoplay, Prime Video, Max e Disney+), identificando as oscila\u00e7\u00f5es da televis\u00e3o linear, as reestrutura\u00e7\u00f5es industriais e as transforma\u00e7\u00f5es na produ\u00e7\u00e3o de novelas e s\u00e9ries melodram\u00e1ticas no ambiente sob demanda<\/span><span data-path-to-node=\"4,1,1\"><response-element class=\"no-md\" ng-version=\"0.0.0-PLACEHOLDER\"><source-footnote _nghost-ng-c2782669922=\"\" class=\"ng-star-inserted\"><sup _ngcontent-ng-c2782669922=\"\" class=\"superscript\"><\/sup><\/source-footnote><\/response-element><\/span><span data-path-to-node=\"4,1,2\">. Cada relat\u00f3rio sintetiza os fatos mais relevantes do per\u00edodo, apontando fontes originais e dados estrat\u00e9gicos para subsidiar pesquisas cient\u00edficas e a reflex\u00e3o cr\u00edtica sobre a fic\u00e7\u00e3o seriada nacional<\/span><span data-path-to-node=\"4,1,3\"><response-element class=\"no-md\" ng-version=\"0.0.0-PLACEHOLDER\"><source-footnote _nghost-ng-c2782669922=\"\" class=\"ng-star-inserted\"><sup _ngcontent-ng-c2782669922=\"\" class=\"superscript\"><\/sup><\/source-footnote><\/response-element><\/span><span data-path-to-node=\"4,1,4\">.<\/span><sources-carousel-inline ng-version=\"0.0.0-PLACEHOLDER\" _nghost-ng-c3527391402=\"\"><\/sources-carousel-inline><\/p>\n<p>[\/et_pb_text][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;18&#8243; include_categories=&#8221;51&#8243; use_manual_excerpt=&#8221;off&#8221; excerpt_length=&#8221;300&#8243; show_author=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clipping do Observat\u00f3rio do Melodrama Brasileiro no StreamingEsta se\u00e7\u00e3o re\u00fane o monitoramento sistem\u00e1tico e semanal da cobertura jornal\u00edstica realizada pelo Observat\u00f3rio do Melodrama Brasileiro no Streaming e suas Transforma\u00e7\u00f5es. O espa\u00e7o disponibiliza relat\u00f3rios cont\u00ednuos de clipping que mapeiam reportagens, an\u00e1lises de mercado, estreias e debates veiculados pelos principais ve\u00edculos da imprensa brasileira e da cr\u00edtica [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":404,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-904","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.narrativas.com.puc-rio.br\/index.php\/wp-json\/wp\/v2\/pages\/904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.narrativas.com.puc-rio.br\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.narrativas.com.puc-rio.br\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.narrativas.com.puc-rio.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.narrativas.com.puc-rio.br\/index.php\/wp-json\/wp\/v2\/comments?post=904"}],"version-history":[{"count":2,"href":"https:\/\/www.narrativas.com.puc-rio.br\/index.php\/wp-json\/wp\/v2\/pages\/904\/revisions"}],"predecessor-version":[{"id":906,"href":"https:\/\/www.narrativas.com.puc-rio.br\/index.php\/wp-json\/wp\/v2\/pages\/904\/revisions\/906"}],"up":[{"embeddable":true,"href":"https:\/\/www.narrativas.com.puc-rio.br\/index.php\/wp-json\/wp\/v2\/pages\/404"}],"wp:attachment":[{"href":"https:\/\/www.narrativas.com.puc-rio.br\/index.php\/wp-json\/wp\/v2\/media?parent=904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}